6 Ways to Set Achievable 90-Day Goals As An Interior Design Business Owner

Rikaza Shakeer Author

Setting long-term goals is great, but without a clear plan, they can feel daunting and hard to tackle. But, what if I told you that focusing on shorter, 90-day goals could completely transform your interior design business? Yes, just 90 days. That’s all it takes to ignite real noticeable progress.

These short-term goals allow you to focus on specific targets, making growth not just possible but visible and measurable. And the best part is, you can always adjust and perfect them as you go.

Short-term goals bring clarity, direction, and the satisfaction of checking off tasks on your to-do list. You no longer aimlessly wish for more clients or bigger projects. Instead, you get to map out intentional, bite-sized steps that turn your dreams into reality.

In this article, we’ll guide you through setting these impactful goals with a step-by-step approach. You’ll find simple strategies to set clear, achievable goals and watch your interior design business grow. Let’s dive in and make those 90 days count!

Step 1: Define Your Vision

To set effective goals, you need a clear vision of what you want your interior design business to achieve. Your vision acts as a compass, guiding your decisions and goals.

Tips to Define Your Vision:

• Reflect on where you want your business to be in 1-5 years.
• Consider the type of projects you dream of, the clients you want to attract, and the financial milestones you aim for.
• Break down this vision into smaller, manageable 90-day goals that align with your long-term objectives.

Example: If your vision is to become the go-to designer for luxury residential projects, your 90-day goal might be to network with 10 potential high-end clients or showcase your expertise in premium interior design on social media.

Step 2: Conduct a SWOT Analysis

Before setting your goals, it’s important to understand where your business currently stands. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a comprehensive look at your business landscape.

How to Conduct a SWOT Analysis:

• Strengths: Identify what you do well. It could be a unique design style, a loyal client base, or strong vendor relationships.
• Weaknesses: Pinpoint areas that need improvement, such as marketing, client follow-up, or project management.
• Opportunities: Look for trends or gaps in the market you can capitalize on, like offering virtual design services.
• Threats: Consider external factors that could impact your business, such as economic shifts or increased competition.

Understanding these factors helps you set realistic goals that play to your strengths and address your weaknesses.

Step 3: Set SMART Goals

Setting vague goals like "increase revenue" won’t get you far. Instead, focus on creating SMART goals that are:

• Specific: Clearly define what you want to achieve.
• Measurable: Include metrics to track progress.
• Achievable: Set goals that are challenging yet attainable.
• Relevant: Align goals with your business vision and current priorities.
• Time-bound: Set a specific deadline, in this case, it’s a 90-day timeframe.

Example of a SMART Goal: "Increase website traffic by 25% in the next 90 days by publishing weekly blog posts showcasing recent projects."

Step 4: Break Down Goals into Actionable Steps

Having a goal is great, but how do you get there? By breaking it down into actionable steps, you create a roadmap for success.

Example:

• Goal: Book 5 new design consultations in the next 90 days.
• Actionable Steps:
  • Update your website with a clear call to action.
  • Launch a social media campaign showcasing your recent work.
  • Reach out to past clients for referrals.

Assign deadlines to each task and, if you have a team, delegate responsibilities to ensure progress.

Step 5: Monitor Progress and Adjust as Needed

Consistent monitoring keeps you on track and allows you to adjust your strategy if necessary. Regularly check in on your goals to evaluate what's working and what needs tweaking.

Tips for Monitoring Progress:

• Set weekly or bi-weekly check-ins to assess progress.
• Use tools like project management software or simple spreadsheets to track tasks and deadlines.
• Be flexible and if a particular strategy isn’t working, don’t be afraid to pivot.

Keep in mind that adjusting your approach isn’t a failure, it’s part of the process.

Step 6: Celebrate Achievements

Reaching a goal, no matter how small, is worth celebrating! Recognizing your milestones not only boosts morale but also reinforces a positive mindset.

Ideas for Celebrating:

• Treat yourself to a spa day or a nice meal when you hit a major milestone.
• Acknowledge your team's efforts with a small celebration or bonus, or even a shout-out on social media.
• Reflect on your progress and use the momentum to set new, exciting goals for the next 90 days.

Celebrating your wins, big or small, keeps you motivated and ready to tackle the next challenge.

Conclusion

Success doesn’t come from grand, distant goals alone. It’s built from consistent, focused actions taken every single day. By setting achievable 90-day goals, you’re giving your interior design business a chance to thrive in ways you never imagined. It’s about more than just hitting targets, rather, it becomes more about creating a roadmap that keeps you on track, motivated, and inspired.

So, celebrate your wins, and it doesn't matter if they are big or small. Reflect on the progress you’ve made and let it fuel your drive for the next 90 days because each step forward is a step closer to the business you’ve always envisioned.

P.S. What’s your next big goal? And if you need a little help getting started, book a free 15-minute consultation. Let’s transform your big dreams into daily actions!

Thank you for reading ❤️

Categories: : Business Strategy