5 Reasons Why Every Interior Designer Should Be On Pinterest

Rikaza Shakeer Author

Unlike other platforms where users endlessly scroll, Pinterest has a purpose. It’s a visual search engine where people come to find ideas, solve problems, and plan their next project. It allows users to curate and share images linked to content that inspires them. With over 522 million monthly active users as of 2024, Pinterest is brimming with opportunities to connect with your ideal clients.

What’s more, 83% of Pinterest users purchase after seeing brand content on the platform. That means every pin you share has the potential to inspire action, drive traffic, and attract new business. This makes it perfect for any business that is associated with interior design. 

Over my 20 years of running an interior design business, I’ve learned that the right tools transform not just your brand, but your entire business. And Pinterest? It can make a significant difference. 

Here’s why it deserves a top spot in your marketing strategy and how it can help you grow exponentially.

#️1. Showcase Your Work and Inspire

Pinterest is a visual haven and is the ultimate stage to showcase your portfolio. This is where millions of people go for inspiration, from homeowners planning their dream spaces to businesses revamping their offices. Creating boards filled with completed projects, mood boards, design concepts, and curated collections, lets you tell your brand’s story visually. Imagine a homeowner browsing your “Luxury Living Room Makeovers” board and envisioning their space transformed by your expertise. Each pin you share acts as a door to your world, inviting your audience to imagine the possibilities of working with you.

#️2. Attract the Right Clients

Your dream clients are actively searching on Pinterest for the exact expertise you bring to the table. Whether they’re looking for “modern minimalist kitchens” or “boho bedroom makeovers,” they’re typing in keywords that can lead them straight to you. By optimizing your pins with strategic keywords, your work becomes discoverable to those who are already seeking interior design services. This approach resembles SEO but with a creative twist as it helps your pins rank higher in search results.

#️3. Drive Traffic and Generate Leads

Every pin you create becomes a gateway to your website or portfolio. When you link your pins back to your site, blog, or even lead magnets (like free guides or consultation offers), you create a seamless path for potential clients to connect with you. Imagine a homeowner admiring your beautifully styled dining room pin. One click later, they’re on your website, exploring your services, or signing up for a free consultation. Pinterest doesn’t just drive traffic, but it also delivers warm leads directly to your digital doorstep by converting their interest into action.

#️4. Build Authority and Credibility

Pinterest is not solely about pretty pictures. It’s about solving problems and sharing expertise. By pinning tips, trends, and resources relevant to interior design, you position yourself as an authority in the field while building trust with your audience. Create boards that demonstrate your expertise such as “Space-Saving Tips for Small Apartments” or “2024 Interior Design Trends.” The more value you provide, and the more people see you as a go-to resource, they’re more likely to choose you when they need an interior designer.

#️5. Your 24/7 Marketing Assistant

The magic of Pinterest lies in its longevity. Unlike other social platforms where posts disappear quickly, pins can continue driving traffic and inquiries months or even years after they are published. Once you post a pin, it can attract traffic within a week or persistently for years. Since Pinterest operates as a search engine, this means your content remains discoverable long after it's posted allowing users to discover your pins regardless of their age. This evergreen nature means that once you establish a presence on Pinterest, it can consistently bring in new leads without the need for constant updates.

Understanding Pinterest Relevancy

Pinterest relevance refers to how well your profile and content resonate with users searching for specific topics. To improve your relevancy on Pinterest:

• Consistently pin relevant content: Regularly pin content that aligns with the keywords in your profile.
• Optimize your pins: Ensure all pins use researched keywords relevant to their topics.

This strategy helps increase visibility in search results and attracts potential clients who are searching for solutions that match what you offer.

Six Steps to Land Your Next Client on Pinterest

Now that you understand how to leverage Pinterest for marketing your interior design business, here are six actionable steps you can take:

1. Create free content: Offering actionable content establishes you as a trusted solution provider and encourages potential clients to think of you when they face challenges
   
2. Develop solution-oriented boards: Curate visually dynamic boards that address common needs or problems faced by potential clients.
3. Focus on your area of expertise: Create boards that highlight your professional subject matter expertise to attract ideal clients.
4. Link pins to solution-based content: Ensure all pins link back to valuable resources on your website.
5. Promote current offers: Create pins that highlight the benefits of any current offers or services.
6. Engage with potential clients: Follow potential clients and engage with their content by commenting on their pins and building relationships

Conclusion

Pinterest is a powerful tool to amplify your creativity, grow your business, and connect with clients who value your expertise. Like any platform, Pinterest works best when you’re consistent. Pin regularly, analyze what’s working, and refine your strategy. While it may take a few months to see results, the rewards are worth the effort. 

P.S. So, interior designers, it’s time to take the leap. Your future clients are already scrolling. Make sure they find you!

Thank you for reading ❤️

Categories: : Marketing Strategies